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In sales, understanding the psychology behind customer behavior and decision-making can be a game-changer. It’s not just about what you sell but how...
Effective negotiation strategies are integral to successfully closing sales. Closing a sale is often the culmination of a series of negotiations, and...
If you’re like many in the catering industry, you started your business because of your passion for the art of cuisine–not because you loved branding...
Picture this: a world where customers are armed with information at their fingertips, wielding the power to make decisions with lightning speed. Gone...
The s-word—sales—has been the bane of many catering companies’ existences this year. The post-pandemic boom is slowly subsiding, ghosting is becoming...